16 Important E-Commerce Tools That Your Online Business Needs

16 Important E-Commerce Tools That Your Online Business Needs
16 Important E-Commerce Tools That Your Online Business Needs

Online shopping has fast become one of the most popular activities on the internet throughout the world. E-commerce tools help us in that. Because we prefer to conduct the majority of our shopping online. When you choose a theme for your e-commerce website, you will be given options for inventory management, display templates to add your products, and payment methods. This will enable you to launch an e-commerce business. However, when it comes to e-commerce, these are merely the foundations to remember.

And if you want to make a name for yourself, you should immerse yourself in the world of e-commerce technologies that will help you succeed in areas such as content management, marketing services, adverts, user analytics, and much more. In this article, we analyzed and prepared a list of the best e-commerce marketing tools, ranging from free e-Commerce marketing tools (at least those with freemium plans) to more expensive e-commerce marketing solutions. These tools are divided into five major categories:

Which E-commerce Tools Are the Most Effective?

Marketing and Search Engine Optimization Tools Expert Tip: SEO stands for “Search Engine Optimization,” and it refers to the operations conducted to improve one’s position in Google search results for certain search queries, such as the keywords of a service or product.

  1. Ahrefs is a great tool for keyword research, competition analysis, and on-site SEO, which is the process of assessing your website based on SEO criteria.
  2. SEMRush analyzes social networking sites, ads, and search engine optimization operations as a comprehensive marketing tool.
  3. Omnisend, a multifunctional e-commerce marketing tool, allows users to send emails, SMS messages, and push notifications.
  4. Mailchimp is a fantastic e-commerce email marketing service that allows you to create and automate email bulletins using its built-in capabilities.
  5. Google Adwords is Google’s advertising platform, and it comprises search engine adverts (such as those shown at the top of search results), display ads, video commercials, and a variety of other formats.
  6. AdEspresso allows you to create ads for Google, Facebook, and Instagram all from one place.
  7. Analyzing User Behavior Tools Google Analytics is a free e-commerce marketing tool that enables business owners to monitor and analyze customer activity on their website and via Google Ads. This tool is part of Google’s Analytics Tools package.
  8. Hotjar is a behavior analytics application that shows heat maps of client behaviors on your website, such as clicks, scrolling, and other actions, to help you better understand the user experience.
  9. Sprout Social is a social media analytics tool with account management features.
  10. Yandex Metrica, a free analytics program that works similarly to Google Analytics, also offers free heatmap graphics services to its subscribers.
  11. Canva is an e-commerce tool that makes it easier to create content and visuals for use on social media and websites.
  12. You may review and proofread the text content of your items using the free edition of Grammarly, an e-commerce marketing tool.
  13. Slack is a free tool that enables you to create a workspace for your team to connect, trade documents, and add colleagues. It is also one of the tools classified as team management and communication tools.
  14. Trello is a free e-commerce platform that is mostly used for business planning, task assignment, and communication.
  15. Zendesk, a well-known customer service platform, allows you to communicate with your target demographic around the clock via chatbots.
  16. Zapier is an automation solution that connects with hundreds of e-commerce marketing platforms, allowing you to manage them all from one spot. Zapier can let you accomplish things like posting on social media, adding different tasks to Trello, and adding events to your calendar.

Discover the Best E-commerce Tools and How to Use Them


Using Ahrefs helps do competition studies and generate keyword reports easier. You can trust them to find the ideal keywords for your business since they have millions of keywords relevant to the United States alone recorded in their database. You will be able to educate yourself on how to utilize keyword optimization to boost ROI by using the platform’s training. This area contains free SEO tools supplied by the platform.


After analyzing your website’s content, SEMRush will propose the best keywords to utilize. Nonetheless, it provides more than just suggestions for keywords to consider. Furthermore, it explores possible backlinking possibilities and compares your strategy to that of your rivals. You may assess the effectiveness of the company’s sponsored advertising, organic keywords, and even the finest product listing advertisements. There is a one-week trial period available.


Omnisend is a platform for email and SMS marketing automation designed exclusively for the eCommerce business. It is intended to assist businesses. As one of the most powerful e-commerce marketing tools, you may automate a wide range of marketing communication techniques with only a few mouse clicks. In addition, there is a 14-day free trial period.


Mailchimp is one of the most extensively used email marketing systems in eCommerce, and it stands out among its rivals in this respect. You may create email templates and campaigns that you can then send to customers’ or leads’ email accounts or social media feeds on your customer list. Because it comes with its built-in designer, you won’t have to put any effort into the arrangement of the email bulletin. The free plan allows you to send emails to up to 2,000 recipients.

If you want to boost the exposure of your brand and goods, you can use Google Ads to create campaigns that will bring more customers to your website. With Google Ads, you only pay for real results, and you may target certain demographics based on the region or keywords being searched for. It can match your adverts with the most frequently utilized search engine inquiries. This is its unique ability. This may be performed by using shopping ad campaigns, display ads (with movies and graphics) on Google and YouTube, and keyword advertising.


AdEspresso lets you develop, manage, and evaluate advertising campaigns across several channels. For example, you might use it to track how effectively your advertisements worked on Facebook, Instagram, and Google. The e-commerce marketing tool eliminates the need to continually move between applications since it connects with them. You may also get information on how well the ads performed, such as the number of clicks, transactions, and impressions they got, among other measures. Users may get a variety of free reports and plugins through the site.

Google Analytics

Analytics insights may be able to help you investigate how your company’s market, content, commodities, campaigns, and other components are doing for free!

Furthermore, Google Analytics for eCommerce businesses displays the overall number of visits to your site, the total number of visitors that made a transaction, and the bounce rate of your site (the ratio of users who exit the website without viewing other pages).


Hotjar is an e-commerce marketing solution that enables you to track your consumers’ activity. With the aid of heatmaps, you can determine which portions of the website people click on the most, scroll, or remain on for a lengthy amount of time without leaving the page, as well as commit some rage clicks (the repeated clicks in a short time usually happens when a button does not work, etc.). You may get real-time feedback from customers about their experiences by letting Hotjar assist you in sending out polls and surveys. Furthermore, it provides new customers with a free personal plan.

Sprout Social

If you manage social media accounts for a small or medium-sized business, Sprout Social is an excellent choice. It is a wonderful time saver for individuals who already have too much on their plates since it allows you to handle all of your various social networks in one area. You can easily compose posts, schedule them, and prioritize them for each social networking channel. Its major role is scheduling, but it also provides detailed statistics on sponsored adverts. The good news is that you do not need to enter your credit card information during the thirty-day free trial period.

Yandex Metrica

Yandex Metrica is a free all-around online analytics tool that, although not as well-known as Google Analytics, allows users to monitor real-time session replay, heat maps, form analytics, as well as rich reporting capabilities and complete traffic data for desktop and mobile devices.


Canva helps you to create visually attractive images and graphics related to your products or services by giving hundreds of free image and video templates to utilize as a starting point. If you don’t have much experience with a more capable product like Photoshop, Canva is a fantastic e-commerce tools to use, and it’s even more practical than desktop design tools. Canva is a good alternative if you don’t have much familiarity with a more capable product like Photoshop.


Grammarly is a tool for checking the accuracy of written texts and documents. A free plugin for it may be installed in your browser, Google Docs, or Microsoft Office. It has lately acquired a lot of appeal since it can be utilized in several circumstances, such as blog sites or email copy. When you turn on the tool, it will automatically check your grammar and indicate any issues on the page with red lines, as well as give ideas for how to fix them.


Slack is a website and software that allows people to work together on projects by sharing discussions, updates, and tasks. At the same time, users may talk inside channels created by a group or project, as well as join subject-specific chatrooms offered by a range of organizations. It is a free tool that might assist your team in being more organized.


Trello is a fantastic free e-commerce tools that enables you to assign tasks to various individuals on different boards. It has capabilities that are similar to Slack in terms of communication, but it also offers these features. It employs the Kanban technique and allows you to arrange your tasks hierarchically, such as waiting, in progress, delivered, approved, or other formats similar to these.


Consider utilizing Zendesk Chat to converse with site visitors in real-time to create trust and enhance the possibility of leads being converted into customers. You may create proactive chat messages that engage visitors depending on certain triggers such as the page the user is seeing or the term he has entered. You may also respond to questions from interested consumers, access extensive data and statistics, and set up proactive chat messaging.


Zapier can connect a broad range of apps and services, resulting in a more simplified workflow and saving you time. If you want to give Zapier a try, you can sign up for a free account and use it to execute up to one hundred different activities every month. Zap, for example, allows you to automate operations like posting a new article on LinkedIn every day. A given month, on the other hand, will have thirty tasks. You may connect your Trello, Mailchimp, and Google Calendar accounts to this platform to manage all of your services from one spot.

Before you go…

Consider the commonly asked questions presented below to have a better grasp of why your firm has to use the most successful e-commerce marketing solutions.

What precisely are the best e-commerce marketing tools?

E-commerce tools include third-party software such as SEO add-ins, content creation tools, email marketing programs, optimization, and project management applications that may help you carry out an efficient marketing strategy. These tools are available in e-commerce marketing systems. The running of an online retail shop takes a substantial amount of work. Because there are so many jobs that must be completed at any one time, automation is an urgent need. E-commerce marketing tools are therefore quite important in such a competitive climate.

What programs are best for my online store?

You should check the best e-commerce marketing tools since they are relevant to a broad range of areas and specialties. They may change based on the sector or the needs of the organization, but you should use SEMrush for keyword optimization, Google Metrics for free insights into user metrics, Canva for free professional-looking designs, and Trello to organize and streamline your tasks.

Which e-Commerce tools provide the best benefit?

You should keep an eye on your shop’s statistics to optimize your return on investment (ROI). Although Google Analytics is a fantastic place to start, utilizing Hotjar and Sprout Social can greatly increase your awareness of user actions, needs, and complaints. Examine the interactions with your customer service chatbot or personnel to uncover particular areas of difficulty. Zendesk offers you data and insights on your customer interactions expressly for this purpose.

What kind of marketing tool is most important for an online retail company?

The answer is very reliant on the kind of your business, as well as its size and assets. Nonetheless, we can state unequivocally that investing in e-commerce tools is no longer a feasible option. To engage with customers, consider utilizing e-commerce email marketing tools like MailChimp and social media sites like Canva and Sprout Social. Email marketing and social media marketing are the cornerstones of client outreach. And your efforts will be in vain if you do not analyze them. There is no excuse not to utilize Google Analytics since it is the best free tool for e-commerce marketing insights.

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